The planned partnership envisages that MegaFon clients will get beneficial terms for their first trip with Uber, while MegaFon cardholders who use Uber will be able to save on rides. Meanwhile, MegaFon will offer Uber drivers a special cost-effective rate for data traffic when using the Uber app on a smartphone or tablet. The companies also intend to explore opportunities for partnership on joint developments based on big data analysis.
MegaFon COO Anna Serebryanikova commented: “As we promised in our new strategy, we are making steps towards creating an ecosystem of partnerships. Uber has changed our understanding of city transport, and today, the majority of people prefer to use apps to move around cities. Some 120,000 MegaFon clients a day use Uber on their mobile devices. I’m confident that MegaFon clients and Uber drivers will appreciate this partnership.”
Fraser Robinson, Head of Business Development, Europe, Middle East and Africa, Uber, commented: “Uber offers riders across the world a reliable, safe and convenient way to move around the city, and we are constantly working on increasing the availability of our service. This partnership will reach millions of MegaFon’s customers and will enhance our ability to reach new Uber riders for the first time thanks to our joint efforts. We appreciate the opportunity to cooperate in the area of aggregated data analysis, and we are confident that such projects will create new prospects for Uber’s further development in Russia.”
MegaFon is a leading mobile operator active in all segments of the telecommunications market in Russia, as well as in Abkhazia, South Ossetia and Tajikistan. The company is a technology pioneer, having been the first to cover all regions in Russia and to roll out commercial 3G, LTE and LTE Advanced networks. MegaFon is currently supporting 5G development, promoting big data and IoT solutions.
Together with major Russian internet company Mail.ru Group, MegaFon is developing new digital solutions for individual and corporate clients. MegaFon is an expert at setting up mobile services for events of national and international significance, including the Kazan Universiade, Sochi Olympics and Paralympics, and as a partner of the St Petersburg International Economic Forum. In 2017 MegaFon was appointed the supplier of infrastructure and additional services for the 2017 Confederations Cup and the 2018 World Cup.
MegaFon shares are traded on the Moscow Exchange and London Stock Exchange under the ticker MFON. www.megafon.ru
Uber’s mission is to bring reliable transportation to everywhere, for everyone. We started in 2009 to solve a simple problem: how do you get a ride at the touch of a button? Six years and more than two billion trips later, we’ve started tackling an even greater challenge: reducing congestion and pollution in our cities by getting more people into fewer cars. We are on 6 continents, in over 70 countries, and in more than 450 cities. In Russia, the Uber app is available in 16 cities including Moscow, St Petersburg, Voronezh, Yekaterinburg, Kazan, Krasnodar, Krasnoyarsk, Nizhny Novgorod (Dzerzhinsk, Bor and Kstovo), Novosibirsk, Omsk, Perm, Rostov-on-Don, Samara (and Togliatti), Sochi, Ufa and Chelyabinsk.