In his new role, Alexander will be responsible for the development and implementation of the Company’s communications strategy and also for strengthening MegaFon’s reputation as a leader in digital innovation.
Prior to joining Megafon, Alexander was head of the Moscow office of international communications agency Finsbury for 4 years, having joined in 2013. Between 2006-2012, he worked at a number of Russian blue-chip companies in the role of International and Investor Relations Director, including EVRAZ, VimpelCom, and SITRONICS. Before moving to financial communications, he worked in the business media as a reporter; he was deputy editor and editor of the “Technology/Telecommunications” department of the daily newspaper Vedomosti between 2001-2006, and reporter and economic observer of the daily newspaper Segodnya between 1998-2001.
Mr. Boreyko graduated from Lomonosov Moscow State University with degrees in Economics and Business Journalism; he also studied Business Journalism at Oxford University.